How much do you know about SEO?

For those of you who consider yourselves an expert here's a challenge for you...

Any company should be able to get the name of their client at the top of the Google results (vanity search).

Go to google.com and type in the phrase cheap webs.

The first result is The Small Business Plan, Inc.

Here's where it gets fun!

View the source code for that page. You won't find the term "cheap" or "webs". In fact, those terms don't appear anywhere in that site.

Look to see if anyone is linking to that website using the terms cheap webs. They aren't.

How can a website be #1 in Google with over a million possible results, and not even contain the relevant search terms?